Lovely Brushly Website Privacy Policy

Last updated: 27th June 2023

Lovely Brushly (“us”, “we”, or “our”) operate the “Site”, and we are committed to protecting the privacy and security of our users and visitors personal information. This Privacy Policy (“Policy”) informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site. Our privacy procedures have been implemented to comply with the privacy legislation of The United Kingdom.

Notice and Collection

While using our Site, we may ask you to provide us with certain information that can be used to contact or identify you. “Personal Information” is any information that is identifiable with you, as an individual.

Personal information we collect may include:

  • First Name
  • Last Name
  • Telephone Number
  • Email Address
  • Group Booking Name
  • Home Address
  • Your Instagram handle
  • Your TikTok handle
  • Your Pinterest handle

Personal Information, however, does not include your name, business title or business address or business telephone number in your capacity as an employee of an organisation. Lovely Brushly will only collect personal information by fair and lawful means. The provision of personal information is voluntary.

Lovely Brushly collects personal information for the following purposes:

  • To establish and maintain responsible commercial relations with customers and to provide ongoing services
  • To respond to your inquiry when you contact us through our website, social media channels or ticketing websites.
  • To send you our newsletter when you sign up for it, or you sign up to stay informed
  • To advise you about new products and services that may be of interest to you (if you can choose not to receive any invitations or direct mail from us by indicating your preference as outlined below under Contact Us)
  • Statistical analysis
  • Email newsletters
  • When voluntarily entering your checkout details on our website
  • Internal record keeping
  • Upon voluntary participation in a promotion or competition via a social media platform

Unless required or permitted by law, we shall not use or disclose your personal information for a new purpose not identified here.

We may process usage data automatically to the extent that you access our website – this is data about the usage of our website and services. This information may include your IP address, geographical location, duration of visit, page views, and website navigation paths, as well as the time spent on specific pages.

The data sources we may use for this purpose are Google Ads, Google Analytics, Facebook Pixels, Pinterest, Instagram, LinkedIn, Stripe, Eventbrite, Yuup, Mailchimp and TikTok. The processing of this usage data is carried out to analyse and understand how our websites and services are used. Our legitimate interests in monitoring and enhancing our website and services serve as the legal basis for this processing.

Choice and Consent

Prior to obtaining your consent, Lovely Brushly will describe the choices available to you and obtain implicit or explicit consent with respect to the collection, use, and disclosure of your personal information, except in certain situations otherwise permitted by the law. Where it is reasonable to do so, we may rely on your implied consent. Otherwise, we will rely on explicit consent received directly from you to collect or use your personal information, for example, the collection of your personal information if you subscribe to a newsletter and marketing emails on the Site.

To send you direct marketing materials via email, we require your consent, which can be obtained through an opt-in or soft opt-in method.

Soft opt-in consent is a particular form of consent that becomes relevant when you have previously interacted with us. For instance, if you reach out to inquire about a specific product or service, and we subsequently market similar products or services to you. With soft opt-in consent, we will assume you have given your consent unless you choose to opt-out.

For any other forms of electronic marketing, we are obligated to obtain your explicit consent. This means you must actively and affirmatively provide your consent, typically by checking a tick box that we will present to you.

You may withdraw or modify your consent at any time through contacting Lovely Brushly’s Privacy Officer at: or by clicking the unsubscribe link provided in our communications.

Use and Retention

Lovely Brushly limits the use of personal information to the purposes identified in this Policy and for which the individual has provided implicit or explicit consent. We retain personal information for only as long as it is necessary to fulfil the stated purposes, except with the consent of the individual or as required by law.

Personal information provided to us by users is primarily stored on servers in The United Kingdom.

Lovely Brushly will erase personal information that is no longer needed.

Disclosure to Third Parties

Your data may be shared with the following groups of individuals for the specified purposes:

  1. Third-party service providers who offer us services that necessitate the processing of personal data – for instance, we gather your personal information, such as your name and email address, using the Mailchimp marketing system, ensuring compliance with the latest EU General Data Protection Regulation. The legal basis for this processing is consent, using Mailchimp to send marketing emails and newsletter emails to individuals who have opted-in. You may review Mailchimp’s Privacy Policies by clicking here.
  2. Third-party payment providers – for instance, Stripe, who handles payments made on this website and transaction data, allowing these payment providers to process user payments. You may review Stripe’s Privacy Policy here. The legal basis for this processing is consent when you purchase goods or services through our website.

These third parties maintain their own privacy policies governing the information we must share with them for purchase-related transactions and other services.

To ensure a clear understanding of how these providers handle your personal information, we advise reading their respective privacy policies.

Your personal information will not be sold, distributed, or leased to third parties unless we are legally obligated to do so.


Lovely Brushly provides individuals with access to their personal information for review or update. If you wish to access your personal information to challenge accuracy or update it to ensure completeness, you may email us at We will provide a response within 30 days of receiving an access request. If under certain circumstances we are unable to fully separate your personal information from that of another individual, we will not be able to provide you with access to your information.


Lovely Brushly will strive to maintain an accurate and complete record of your personal information for the purposes identified in this Policy. If you believe your personal information may be inaccurate, you may contact us to access your personal information and take steps to verify, update, and correct it.


Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive. Like many sites, we use “cookies” to collect information. You can instruct your browser to refuse or disable all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site. By using this website, you accept the use of cookies.

Third-Party Cookies

Third-party entities such as Google Ads, Google Analytics, Meta (Facebook or Instagram), Pinterest, LinkedIn, TikTok, Stripe and PayPal may utilise third-party Cookies when their content is displayed on our site.

It’s important to note that we do not have control over the actions of these third parties or the data they collect and use. We recommend reviewing the privacy policies of these third parties for further information.

Third-Party Payment Processing

Lovely Brushly does not store any payment information internally.

We do not handle the processing of transaction information, including purchases of goods and services, that you provide to us through our website. This includes transaction details such as your bank card number and transaction specifics. The processing of transaction data is conducted by third-party payment providers and ticketing websites, such as Stripe, PayPal, Eventbrite, Yuup and Facebook.

For additional details, we recommend referring to their Terms of Service or Privacy Statement to gain more insights into their practices and policies.

  • See Stripe’s Privacy Policy here.
  • See Paypal’s Privacy Policy here.
  • See Eventbrite’s Privacy Policy here.
  • See Yuup’s Privacy Policy here.
  • See Meta’s Privacy Policy here.

Third-Party Links

Our website provides hyperlinks and information regarding third-party websites. Please note that these websites are beyond our control, and we cannot be held accountable for the actions of companies associated with our website. We strongly recommend reviewing the terms and conditions and privacy policies of any external websites before sharing your personal information.

Security for Privacy

The security of your Personal Information is important to us but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security. Lovely Brushly protects personal information against unauthorised access in accordance with established policies and procedures. Information is protected by security safeguards appropriate to the sensitivity of the information.

Monitoring and Enforcement

Lovely Brushly monitors compliance with its privacy policies and procedures. Users may file privacy complaints and disputes by contacting Lovely Brushly’s Privacy Officer at who is accountable for our privacy compliance. Every privacy-related complaint will be acknowledged, documented, and investigated, with the results being provided to the complainant. If the complaint is found to be justified, appropriate measures will be taken as a result.

Changes to This Privacy Policy

This Privacy Policy is effective as of 27th June 2023 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the website after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

Contact Us

If you have any further questions about this Privacy Policy, please contact us at:

Lovely Brushly
66 Alma Vale Road

+44 7557902972